The purpose of life is to shop - Rodney Fitch

CITY

KRUIDVAT CITY STORE!

During a shopping spree you’ll rather buy a mascara at Kruidvat, than toilet paper, right? On the 8th of November, Kruidvat opened its first city store, at the Nieuwendijk in Amsterdam…

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KRUIDVAT CITY STORE!

During a shopping spree you’ll rather buy a mascara at Kruidvat, than toilet paper, right? On the 8th of November, Kruidvat opened its first city store, at the Nieuwendijk in Amsterdam. The new retail concept, which we designed together with Kruidvat, is specifically focused on the city centre. The stores are focused more on impulse purchases, snacks and make-up.

“With our stores, we want to respond efficiently to the customers needs. In the busy shopping streets, consumers are more orientated towards beauty products and fashion accessories. For this, we’ve created more space in our city store. Additionally, we offer snacks and cooled beverages to go in this new concept. As extra convenience, the shops offer free Wifi.”, says Gerard van Breen, CEO of A. S. Watson Benelux, according to Distrifood.

SVT Branding & Design Group has developed several facets, including a new instore communication, store lay out, design and the world of beauty.

Next year, the new concept of Kruidvat in the city can be found in Arnhem, Tilburg and Nijmegen.

HOTSPOT

Coop Vandaag

SVT has developed a new convenience concept for Coop: Coop Vandaag…

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Coop Vandaag

Coop Vandaag (Coop Today) is a spot in the middle of the neighbourhood where you can not only get you daily groceries, but where the staff also makes you the most delicious take away meals every day, for every moment of the day: super tasteful, super fresh.

For more information, go to the Coop Vandaag case on our work page.

SHOP-IN-SHOP

Ziggo

From now on, consumers can go to Media Markt for the service of Ziggo and advice for their internet connection, TV socket or phone. In collaboration with Ziggo, SVT has developed…

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Ziggo

From now on, consumers can go to Media Markt for the service of Ziggo and advice for their internet connection, TV socket or phone. In collaboration with Ziggo, SVT has developed the design and the interior of a modular shop-in-shop formula. In the coming year, 49 shop-in-shops will be opened throughout the Netherlands. The first shop-in-shop opened in Media Markt Rotterdam Alexandrium.

For more information, please go to the Ziggo case on our work page.

KEEP READING

1 TO 1

‘1 to 1′ concerns all facets of retail branding; from formula development, which takes into account all factors that affect shopping…

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1 ON 1

‘1 to 1′ concerns all facets of retail branding; from formula development, which takes into account all factors that affect shopping, to the 1 to 1 relation with the customer. The book is the sequel to Michel van Tongeren’s successful first book: Retail Branding. This book mainly discusses how retailers can always be alert to changes and opportunities in the market, how to gain a deep understanding in your brand, and how to then translate that into a perfect working retail formula.
View the book online
Order the book at Bol.com

SVT Branding & Design Group, professionals in retail development.