A fascinating interview with Peter Paul Kleinbussink from Intratuin in RetailTrends Media about the garden centre as a magazine:
“We should see the different spaces as sections because Intratuin considers the new store as it were a magazine. ‘You have the same format, just like Linda magazine has its regular sections,’ Kleinbussink explains. ‘But each edition tells a new story. Since we are strongly tied to the seasons, this applies to us as well. Each month, a different theme takes centre stage, around which we organize workshops.”
Read the interview with Peter Paul Kleinbussink in RetailTrends here.
Want to learn more? Check out our case study on the development of this innovative Intratuin formula.