{"id":385,"date":"2022-09-27T14:54:59","date_gmt":"2022-09-27T14:54:59","guid":{"rendered":"https:\/\/www.svt.nl\/?post_type=case&#038;p=385"},"modified":"2023-03-06T15:11:23","modified_gmt":"2023-03-06T14:11:23","slug":"lots","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/cases\/lots\/","title":{"rendered":"LOTS"},"featured_media":2802,"template":"","acf":{"heading":"LOTS","sub_heading":"Zo wil ik wonen","page_builder":[{"acf_fc_layout":"information","heading":"Merkvisie","text":"<p>Lots gaat over \u2018veel\u2019 volgens Lotte Eijerkamp, de hoofdinkoopster die haar <strong>eigen shop in shop<\/strong> heeft. Een winkel die aansluit bij het <strong>tempo van de stad<\/strong> met aansluitende merken als HAY en Woud. Zo weet Lots mee te doen met <strong>hedendaagse spelers<\/strong> als Bolia, Made.com en FonQ.<\/p>\n","location":"Eijerkamp Zutphen","diensten":"Logo design, branding, visual identity, store concept & design, customer journey, instore communicatie"},{"acf_fc_layout":"image","option":"1","image":{"ID":2825,"id":2825,"title":"SVT_Collage_LOTS","filename":"SVT_Collage_LOTS.webp","filesize":"130274","url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS.webp","link":"https:\/\/www.svt.nl\/cases\/lots\/svt_collage_lots\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_lots","status":"inherit","uploaded_to":385,"date":"2023-02-20 15:47:37","modified":"2023-02-20 15:47:37","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Klantcontext","section_content":"<p>Voor <strong>nieuwe generaties<\/strong> spreekt Lots tot de verbeelding: \u2018zo wil ik leven, zo wil ik wonen\u2026ik wil alles wel hebben!\u2019 Voor klanten met een andere smaak, is Lots de levende bevestiging dat <strong>Eijerkamp weet wat er speelt<\/strong> in de woon- en interieurwereld. <strong>Iedereen is deelgenoot<\/strong> van het hele scala aan mogelijkheden.<\/p>\n"},{"acf_fc_layout":"image","option":"1","image":{"ID":1364,"id":1364,"title":"DSC05711-HDR","filename":"DSC05711-HDR.jpg","filesize":265091,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR.jpg","link":"https:\/\/www.svt.nl\/cases\/lots\/dsc05711-hdr\/","alt":"","author":"2","description":"","caption":"","name":"dsc05711-hdr","status":"inherit","uploaded_to":385,"date":"2022-10-26 08:47:43","modified":"2022-10-26 08:47:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Designvisie","section_content":"<p>We ontwikkelden een <strong>shop in shop<\/strong> in Zutphen met de mogelijkheid om in de toekomst als <strong>\u2018stand alone\u2019<\/strong> succesvol in een stadsomgeving te verschijnen. Een geheel <strong>eigen visuele identiteit<\/strong>, tone of voice en winkel. Met een <strong>sfeervolle combinatie<\/strong> van accessoires, meubelen en merken. Embrace the city lifestyle. Met Lots!<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>Lots is een shop in shop concept dat een jeugdig deel van de klanten aanspreekt en tegelijkertijd Eijerkamp als eigentijds merk neerzet bij \u00e1lle bezoekers. Wil je ook vernieuwen van binnenuit?<\/h3>\n","button":{"title":"Neem contact op","url":"https:\/\/www.svt.nl\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":1374,"id":1374,"title":"Lots_klein-19","filename":"Lots_klein-19-1.jpg","filesize":81911,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Lots_klein-19-1.jpg","link":"https:\/\/www.svt.nl\/cases\/lots\/lots_klein-19-2\/","alt":"","author":"2","description":"","caption":"","name":"lots_klein-19-2","status":"inherit","uploaded_to":385,"date":"2022-10-26 08:47:58","modified":"2022-10-26 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