{"id":381,"date":"2022-09-27T14:54:12","date_gmt":"2022-09-27T14:54:12","guid":{"rendered":"https:\/\/www.svt.nl\/?post_type=case&#038;p=381"},"modified":"2023-03-06T15:13:44","modified_gmt":"2023-03-06T14:13:44","slug":"natuurmonumenten","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/cases\/natuurmonumenten\/","title":{"rendered":"Natuurmonumenten"},"featured_media":2804,"template":"","acf":{"heading":"Natuurmonumenten","sub_heading":"Bewuster genieten van de natuur","page_builder":[{"acf_fc_layout":"information","heading":"Merkvisie","text":"<p>Als de natuur er voor ons is, laten wij er dan ook zijn voor de natuur. Daarom bezit en beheert Natuurmonumenten 108.000 hectare natuurgebied in onze land. De organisatie <strong>maakt zich sterk voor de natuur<\/strong> die nog over is en de nieuwe natuur die nog te winnen is. In bezoekerscentra en winkels wil Natuurmonumenten <strong>de verbinding leggen tussen mensen, natuur en haar taak: beschermen en onderhouden<\/strong> van onze eigen natuur.<\/p>\n","location":"Amersfoort","diensten":"Branding, visual identity, store concept & design, instore communicatie, gevel"},{"acf_fc_layout":"image","option":"1","image":{"ID":2827,"id":2827,"title":"SVT_Collage_Natuurmonumenten","filename":"SVT_Collage_Natuurmonumenten.webp","filesize":"202144","url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten.webp","link":"https:\/\/www.svt.nl\/cases\/natuurmonumenten\/svt_collage_natuurmonumenten\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_natuurmonumenten","status":"inherit","uploaded_to":381,"date":"2023-02-20 15:49:48","modified":"2023-02-20 15:49:48","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_Natuurmonumenten.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Klantcontext","section_content":"<p>Als de natuur er voor ons is, laten wij er dan ook zijn voor de natuur. Natuurmonumenten wil de mensen laten genieten van de natuur, maar ook bewust maken van wat er nodig is om van de natuur te kunnen genieten. Met het aankopen van producten in de winkel van Natuurmonumenten <strong>draagt de klant direct bij<\/strong> aan de natuur. Daarbij wordt <strong>advies gegeven, informatie gedeeld<\/strong> over (onderhouds)projecten en <strong>uitgenodigd tot lid worden<\/strong> of vrijwilligerswerk.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":1377,"id":1377,"title":"DSC05771","filename":"DSC05771.jpg","filesize":444037,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771.jpg","link":"https:\/\/www.svt.nl\/cases\/natuurmonumenten\/dsc05771\/","alt":"","author":"2","description":"","caption":"","name":"dsc05771","status":"inherit","uploaded_to":381,"date":"2022-10-26 09:07:03","modified":"2022-10-26 09:07:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05771.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Designvisie","section_content":"<p>De eerste winkel is <strong>onderdeel van het hoofdkantoor<\/strong> in Amersfoort: in de stad, niet in de natuur. <strong>De winkel brengt de natuur naar de stad.<\/strong> Maakt stedelingen enthousiast voor de missie van Natuurmonumenten. Met de dynamiek van de seizoenen, liefde voor de natuur natuurlijke en een avontuurlijke karakter en <strong>heel veel mooie producten<\/strong> die samen het gedachtegoed van Natuurmonumenten tot uitdrukking brengen.<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>\u201cEen winkelomgeving waarin de natuurbeleving z\u00f3 sterk is dat je er meer van wilt weten en je zelfs geroepen voelt de natuur te beschermen. Wil je meer weten over een natuurlijke connectie maken met je winkelformule?\u201d<\/h3>\n","button":{"title":"Neem contact op","url":"https:\/\/www.svt.nl\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":1395,"id":1395,"title":"Natuurmonumenten_klein-20","filename":"Natuurmonumenten_klein-20.jpg","filesize":126175,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Natuurmonumenten_klein-20.jpg","link":"https:\/\/www.svt.nl\/cases\/natuurmonumenten\/natuurmonumenten_klein-20-2\/","alt":"","author":"2","description":"","caption":"","name":"natuurmonumenten_klein-20-2","status":"inherit","uploaded_to":381,"date":"2022-10-26 09:07:46","modified":"2022-10-26 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