{"id":378,"date":"2022-09-27T14:53:16","date_gmt":"2022-09-27T14:53:16","guid":{"rendered":"https:\/\/www.svt.nl\/?post_type=case&#038;p=378"},"modified":"2023-02-28T11:30:34","modified_gmt":"2023-02-28T10:30:34","slug":"anwb","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/cases\/anwb\/","title":{"rendered":"ANWB"},"featured_media":2810,"template":"","acf":{"heading":"ANWB","sub_heading":"Avontuur begint met voorpret","page_builder":[{"acf_fc_layout":"information","heading":"Merkvisie","text":"<p>De afgelopen jaren is ANWB uitgegroeid tot een <strong>veelzijdig merk<\/strong> en een grote aanbieder in reizen, outdoorkleding en reisbenodigdheden. <strong>Innovatie in product en service<\/strong>, het aanspreken van leden, verjonging van de formule en het activeren van het ANWB merk zijn pijlers van de succesvolle <strong>vernieuwingsstrategie<\/strong>. ANWB is niet meer alleen een helpende hand, maar steeds meer de <strong>reispartner<\/strong> voor jouw vakantieplezier, voorpret en <strong>beleving<\/strong>.<\/p>\n","location":"Alle winkels in Nederland, Concept Store in Utrecht (Neude)","diensten":"Branding, store concept & design, instore communicatie, gevel"},{"acf_fc_layout":"image","option":"1","image":{"ID":2823,"id":2823,"title":"SVT_Collage_ANWB","filename":"SVT_Collage_ANWB.webp","filesize":"177642","url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB.webp","link":"https:\/\/www.svt.nl\/cases\/anwb\/svt_collage_anwb\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_anwb","status":"inherit","uploaded_to":378,"date":"2023-02-20 15:45:26","modified":"2023-02-20 15:45:26","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_ANWB.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Klantcontext","section_content":"<p>De klant vindt in de winkel <strong>een assortiment dat mee verandert met de seizoenen.<\/strong> Of je nou houdt van wandelen, fietsen of er graag met de auto op uit gaat, in de ANWB-winkel vind je alles om <strong>goed voorbereid en zorgeloos<\/strong> van de seizoenen te genieten. Waar het volgende avontuur je ook brengt.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":1241,"id":1241,"title":"ANWB-2","filename":"ANWB-2.jpg","filesize":361681,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2.jpg","link":"https:\/\/www.svt.nl\/cases\/anwb\/anwb-2-3\/","alt":"","author":"2","description":"","caption":"","name":"anwb-2-3","status":"inherit","uploaded_to":378,"date":"2022-10-26 07:43:39","modified":"2022-10-26 07:44:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/ANWB-2.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Designvisie","section_content":"<p>Met een vernieuwd winkelconcept <strong>brengt ANWB het merk tot leven<\/strong> bij een jongere doelgroep. Door een bijzondere locatie te kiezen <strong>met caf\u00e9 en een community hub<\/strong> komt de nadruk van de winkel meer te liggen op <strong>beleving, actualiteit en inspiratie.<\/strong> De klant wordt geholpen \u00e9n ge\u00efnspireerd met <strong>duidelijk gemarkeerde afdelingen<\/strong> waar bijzondere verhalen worden gedeeld. Het caf\u00e9 biedt ruimte voor <strong>workshops of speciale ledenbijeenkomsten.<\/strong> De winkel is niet alleen dynamischer, maar ook commerci\u00ebler. De formule wordt dan ook toegepast op diverse andere locaties.<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>\u201cVan een levendige winkel naar een winkel waarin beleving en ontmoeting echt centraal staan. Voor ANWB blijkt een pilotstore de ideale proeftuin voor formulevernieuwing. Iets voor jouw merk?\u201d<\/h3>\n","button":{"title":"Neem contact op ","url":"https:\/\/www.svt.nl\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":1240,"id":1240,"title":"EG_ANWB_Leeuwarden_28032018_LR_081","filename":"EG_ANWB_Leeuwarden_28032018_LR_081.jpg","filesize":372391,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/EG_ANWB_Leeuwarden_28032018_LR_081.jpg","link":"https:\/\/www.svt.nl\/cases\/anwb\/eg_anwb_leeuwarden_28032018_lr_081\/","alt":"","author":"2","description":"","caption":"","name":"eg_anwb_leeuwarden_28032018_lr_081","status":"inherit","uploaded_to":378,"date":"2022-10-26 07:42:24","modified":"2022-10-26 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