{"id":373,"date":"2022-09-27T14:51:39","date_gmt":"2022-09-27T14:51:39","guid":{"rendered":"https:\/\/www.svt.nl\/?post_type=case&#038;p=373"},"modified":"2023-09-14T18:29:44","modified_gmt":"2023-09-14T16:29:44","slug":"gamma","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/cases\/gamma\/","title":{"rendered":"GAMMA"},"featured_media":2796,"template":"","acf":{"heading":"GAMMA","sub_heading":"Iedereen kan klussen met een beetje hulp","page_builder":[{"acf_fc_layout":"information","heading":"merkvisie","text":"<p>Iedereen kan klussen, met een beetje hulp. <strong>GAMMA is de formule die je het beste helpt<\/strong> om klus zelf tot een goed einde te brengen. GAMMA maakt winkelen makkelijk en leuk, en biedt <strong>een winkelbeleving waarmee je echt vooruitkomt.<\/strong><\/p>\n","location":"o.a. Deventer, Amstelveen","diensten":"Branding, store concept & design, customer journey, instore communicatie, lay-out "},{"acf_fc_layout":"image","option":"1","image":{"ID":2813,"id":2813,"title":"SVT_Collage_GAMMA","filename":"SVT_Collage_GAMMA.webp","filesize":"197868","url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA.webp","link":"https:\/\/www.svt.nl\/cases\/gamma\/svt_collage_gamma\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_gamma","status":"inherit","uploaded_to":373,"date":"2023-02-20 15:12:28","modified":"2023-02-20 15:12:28","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Klantcontext","section_content":"<p>In een bouwmarkt wil je als onervaren doe-het-zelver bij de hand genomen worden en <strong>het vertrouwen krijgen<\/strong> dat je deze klus aankan. De meer ervaren klusser wil liever niet gestoord worden, de eigen weg vinden en eventueel <strong>snel antwoord krijgen op een gerichte vraag.<\/strong> Beide navigeren vlot door de nieuwe GAMMA winkel en krijgen advies bij de \u2018Vraag het GAMMA-balie,\u2019 in het hart van de bouwmarkt.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":1318,"id":1318,"title":"Gamma_klein-12","filename":"Gamma_klein-12.jpg","filesize":446943,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12.jpg","link":"https:\/\/www.svt.nl\/cases\/gamma\/gamma_klein-12-2\/","alt":"","author":"2","description":"","caption":"","name":"gamma_klein-12-2","status":"inherit","uploaded_to":373,"date":"2022-10-26 08:24:46","modified":"2022-10-26 08:24:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Designvisie","section_content":"<p>Een navigatielint <strong>leidt je door de winkel van afdeling tot afdeling,<\/strong> met in het hart: het verfplein en het tuinplein. <strong>Hier gaat het om inspiratie en activatie:<\/strong> je krijgt er echt <strong>zin om je huis of tuin onder handen te nemen.<\/strong> Als een hoefijzer om de centrale pleinen heen liggen de voorkeurswerelden, zoals gereedschap, vloeren en opbergen. Tegen de achterwand ligt het meer magazijnachtige \u2018straight\u2019: stellingen met spullen en materialen, <strong>makkelijk te vinden en verzamelen.<\/strong> Precies zoals iedereen dat graag heeft bij een echte bouwmarkt.<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>\u201cAlles in de GAMMA winkel voelt alsof het is afgestemd op het klusniveau van de klant. Hoe kantel je jouw formule nog veel meer van aanbod naar vraag?\u201d<\/h3>\n","button":{"title":"Neem contact op","url":"https:\/\/www.svt.nl\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":1306,"id":1306,"title":"gamma_exterieur","filename":"gamma_exterieur.jpg","filesize":340740,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/gamma_exterieur.jpg","link":"https:\/\/www.svt.nl\/cases\/gamma\/gamma_exterieur\/","alt":"","author":"2","description":"","caption":"","name":"gamma_exterieur","status":"inherit","uploaded_to":373,"date":"2022-10-26 08:24:10","modified":"2022-10-26 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