{"id":1615,"date":"2022-11-01T15:12:13","date_gmt":"2022-11-01T14:12:13","guid":{"rendered":"https:\/\/www.svt.nl\/?post_type=case&#038;p=1615"},"modified":"2023-02-20T16:28:53","modified_gmt":"2023-02-20T15:28:53","slug":"hema","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/cases\/hema\/","title":{"rendered":"HEMA"},"featured_media":2817,"template":"","acf":{"heading":"HEMA","sub_heading":"Herkenbaar en toekomstproof","page_builder":[{"acf_fc_layout":"information","heading":"Merkvisie","text":"<p>HEMA staat voor Hollandse Eenheidsprijzen Maatschappij Amsterdam, en staat al <strong>sinds 1926<\/strong> voor betrouwbaar, optimistisch en typisch Hollands. Bij HEMA geloven ze in <strong>betaalbaar design, toegankelijk voor iedereen.<\/strong> Een principe dat ze graag met de klant delen <strong>op een eigen sympathieke, frisse manier.<\/strong> Want bij HEMA is alles nog steeds \u00e9cht HEMA.<\/p>\n","location":"o.a. Eindhoven en Leiden, Mall of the Netherlands","diensten":"Branding, customer journey, navigatie, gevel"},{"acf_fc_layout":"image","option":"1","image":{"ID":1622,"id":1622,"title":"Hema-Leiden-28-April-2020-Simon-Trel--49","filename":"Hema-Leiden-28-April-2020-Simon-Trel-49.jpg","filesize":399877,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49.jpg","link":"https:\/\/www.svt.nl\/cases\/hema\/hema-leiden-28-april-2020-simon-trel-49\/","alt":"","author":"2","description":"","caption":"","name":"hema-leiden-28-april-2020-simon-trel-49","status":"inherit","uploaded_to":1615,"date":"2022-11-01 14:06:28","modified":"2022-11-01 14:06:28","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Klantcontext","section_content":"<p>Bij HEMA vind je te gekke producten voor een leuke prijs. <strong>Klanten weten precies waarvoor ze komen;<\/strong> handige, goede spullen voor dagelijkse dingen in die typische kleur en vormgeving. <strong>Op HEMA kun je rekenen,<\/strong> \u00f3\u00f3k voor die worst, dat kopje koffie of die prettige foto-service. En omdat het merk ontwerpt en produceert <strong>met zorg en aandacht<\/strong> voor mens en milieu. HEMA wil hierin blijven ontwikkelen en haar klanten verrassen, zonder zichzelf te verliezen.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":1636,"id":1636,"title":"Hema-Eindhoven-Simon-Trel11032020--8647","filename":"Hema-Eindhoven-Simon-Trel11032020-8647.jpg","filesize":382504,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647.jpg","link":"https:\/\/www.svt.nl\/cases\/hema\/hema-eindhoven-simon-trel11032020-8647\/","alt":"","author":"2","description":"","caption":"","name":"hema-eindhoven-simon-trel11032020-8647","status":"inherit","uploaded_to":1615,"date":"2022-11-01 14:06:44","modified":"2022-11-01 14:06:44","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Designvisie","section_content":"<p>De filosofie van HEMA is er een om trots op te zijn. Daarom hebben we een taal ontwikkeld waarmee het merk haar boodschap kan uitdragen; luid en duidelijk, maar ook lekker eenvoudig en vooral herkenbaar. <strong>Een sympathiek brand statement<\/strong> legt uit waar het merk voor staat, op diverse touch points in de winkel. HEMA services hebben <strong>meer zichtbaarheid<\/strong> gekregen, liften en toiletten zijn beter vindbaar en een heldere navigatie leidt je prettig door de winkel. Een <strong>iconische taal voor een iconisch merk,<\/strong> dat nu nog zichtbaarder is geworden in de winkelstraat.<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>&#8220;Een eigen tone-of-voice als verbeelding van de merkwaarden.\u00a0Benieuwd welke taal bij jouw merk past?&#8221;<\/h3>\n","button":{"title":"Neem contact op","url":"https:\/\/www.svt.nl\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":1635,"id":1635,"title":"Hema-Eindhoven-Simon-Trel11032020--8625","filename":"Hema-Eindhoven-Simon-Trel11032020-8625.jpg","filesize":167296,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8625.jpg","link":"https:\/\/www.svt.nl\/cases\/hema\/hema-eindhoven-simon-trel11032020-8625\/","alt":"","author":"2","description":"","caption":"","name":"hema-eindhoven-simon-trel11032020-8625","status":"inherit","uploaded_to":1615,"date":"2022-11-01 14:06:43","modified":"2022-11-01 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