{"id":2671,"date":"2022-10-28T14:17:51","date_gmt":"2022-10-28T12:17:51","guid":{"rendered":"https:\/\/www.svt.nl\/retail-services\/visuele-identiteit\/"},"modified":"2022-12-22T14:51:54","modified_gmt":"2022-12-22T13:51:54","slug":"visual-identity","status":"publish","type":"page","link":"https:\/\/www.svt.nl\/en\/retail-services\/visual-identity\/","title":{"rendered":"Visual identity"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2667,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"acf":{"body_class":"sub-page remove-menu-animation for-large-menu","html_class":"home-to-sub-page home-to-sub-page__show-logo","page_builder":[{"acf_fc_layout":"e-books","image_option":"single_image","image_alignment_e_book":"2","e-book_image":{"ID":2578,"id":2578,"title":"_STP9191-HDR","filename":"STP9191-HDR.jpg","filesize":368639,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/hema\/_stp9191-hdr-2\/","alt":"","author":"2","description":"","caption":"","name":"_stp9191-hdr-2","status":"inherit","uploaded_to":2653,"date":"2022-11-01 14:06:39","modified":"2022-11-01 14:06:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/STP9191-HDR.jpg","2048x2048-width":1920,"2048x2048-height":1280}},"second_image_e":false,"left_content":"

A picture says more than a thousand words<\/p>\n","right_content":"

This is especially true these days, since we are now so accustomed to unprecedented amounts of information and visual stimuli. We\u2019re therefore certain that a strong visual identity is more important than ever before. Your company\u2019s business card is made up of its name, logo, typography, colour and design language and it’s this that represents your brand at a glance.<\/strong><\/p>\n

From logo design to identity<\/strong>
\nA strong visual identity is instantly recognisable and represents an important branding tool. In an ideal world, logos immediately stand out, such as Nike’s tick or McDonalds’ famous golden arches. Both logos are instantly recognisable before consumers have even read a word. At SVT, we believe it\u2019s our job to translate this visual identity into the design of a space. Which materials, smells and sounds are synonymous with the brand? In essence, what is its identity? We develop recognisable shops that barely need a logo to discern which company they belong to.<\/p>\n","ebook_cta":""},{"acf_fc_layout":"e-books","image_option":"single_image","image_alignment_e_book":"1","e-book_image":{"ID":2627,"id":2627,"title":"visuele id B","filename":"visuele-id-B-scaled.jpg","filesize":626162,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-scaled.jpg","link":"https:\/\/www.svt.nl\/en\/retail-services\/visual-identity\/visuele-id-b-2\/","alt":"","author":"4","description":"","caption":"","name":"visuele-id-b-2","status":"inherit","uploaded_to":2671,"date":"2022-11-04 16:18:33","modified":"2022-11-04 16:18:33","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/visuele-id-B-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365}},"second_image_e":false,"left_content":"

“We create shops that barely need a logo to discern which company they belong to.”<\/p>\n","right_content":"

Ready for change: evolution or revolution?<\/strong>
\nSVT crafts unique and recognisable identities. Whether you’re concerned with evolution or revolution. Sometimes a step change is required – a complete refresh or a new identity. But sometimes it\u2019s better to build on what\u2019s already there – things simply need to evolve. We map out existing house style elements. We then assess what to omit, add or change to make the visual identity contemporary and future-proof.<\/p>\n","ebook_cta":""},{"acf_fc_layout":"brands"},{"acf_fc_layout":"call_to_action","bg_color":"2","content":"

Want to join our iconic brands and strengthen your bond with your customers?<\/p>\n","primary_button":{"title":"Leave us a message","url":"https:\/\/www.svt.nl\/en\/contact\/","target":""},"secondary_button":{"title":"About SVT","url":"https:\/\/www.svt.nl\/en\/about-svt\/","target":""}}],"type":"1","label":"Visual identity","title":"","content":"

Samen brengen we je merk tot leven! Je kunt ons inzetten voor merk & strategie, identiteit, formule-ontwikkeling, retaildesign en alles op het gebied van retailcommunicatie.<\/p>\n","button":{"title":"","url":"","target":"","0":""},"content_text_cn_pg":"

En het is de kern van wat we doen bij SVT. We houden niet van statische merkdocumenten met mooie woorden, maar van merken die w\u00e9rken: waarvan je de merkwaarden terughoort in de ervaring van de klant. Samen cre\u00ebren we de stip op de horizon en vertalen we het merk naar de ruimte, het product en de ervaring. <\/strong><\/p>\n

\u200bEen sterke merkstrategie<\/strong>
\n\u200bEen succesvol merk heeft een krachtige identiteit, een heldere positionering en een sterke merkstrategie. De merkstrategie geeft richting en sturing aan de organisatie: het is de \u2018reason why\u2019. Wat is de intrinsieke motivatie, wat is de doelgroep en welke rol wil je spelen in de samenleving? Wat is de unieke positie in de concurrerende markt? Aan de hand van verschillende workshops ontwikkelen we unieke merk- en retailstrategie\u00ebn die de verbinding maken tussen krachtige merken en de eisen en wensen van de klant van vandaag. Het Platform Development model is een krachtige tool tijdens deze sessies. Het geeft inzage in de verschillende krachten die in retail werken en de onderliggende holistische samenhang.<\/p>\n

\u200b
\nStrategisch retailadvies<\/strong>
\n\u200bWe kruipen in de huid van de organisatie, maar zijn tevens de criticus. We vragen door bij de containerbegrippen en kijken naar de betekenis voor organisatie, formule en klant. De consument moet het merk beleven, de organisatie moet het merk doorl\u00e9ven.<\/p>\n

Soms staat het merk reeds als een huis. Soms moet het worden bijgeschaafd, of soms nog helemaal bedacht worden. We stappen in waar gewenst. Je kunt bij ons terecht voor enkele workshops, een volledig branding-traject of eenmalig strategisch retailadvies. Neem een kijkje bij de cases van The Glass Story en Intratuin, dit zijn retailers waar we vanaf het merktraject tot realisatie betrokken waren.<\/p>\n

\u200bGeef het door<\/strong>
\nEen aangescherpte merkstrategie, een ijzersterk verhaal. Hoe breng je dit de organisatie in, of over op de – soms tienduizenden – medewerkers? Aan het eind van een merktraject leggen we de kern van het merk vast in een brandquide of brandmovie. Pakkend, charmant, avontuurlijk of meeslepend, maar altijd kort en bondig; we zorgen ervoor dat het verhaal doorverteld kan worden. Een heldere positionering biedt uitgangspunten aan communicatie, stijl, dienstverlening, kortom; alle consumer touchpoints van het merk. Een volgende stap is vaak de ontwikkeling van de visuele identiteit of het concept: \u2018the big idea\u2019. Wat is jouw unieke verhaal? 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