We devise everything the customer sees and experiences<\/p>\n","right_content":"
SVT designs concepts and solutions for retail, hospitality, care and service organisations. We believe that these concepts are only worthwhile if the commercial plan that backs it up is also well thought out. Powerful concepts create strategies that work.<\/strong><\/p>\n Concept development: the big idea<\/strong> “It\u2019s not about a simple melting pot of commitments and design, it\u2019s more about the accurate translation<\/strong> of a brand<\/strong> and its ambitions<\/strong>, and whether it follows through on its commitments<\/strong>.”<\/p>\n","primary_button":{"title":"Contact us","url":"https:\/\/www.svt.nl\/en\/contact\/","target":""},"secondary_button":null},{"acf_fc_layout":"whitespace_block"},{"acf_fc_layout":"e-books","image_option":"single_image","image_alignment_e_book":"2","e-book_image":{"ID":2624,"id":2624,"title":"concept en formule B","filename":"concept-en-formule-B.jpg","filesize":691805,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B.jpg","link":"https:\/\/www.svt.nl\/en\/retail-services\/concept-strategy\/concept-en-formule-b-2\/","alt":"","author":"4","description":"","caption":"","name":"concept-en-formule-b-2","status":"inherit","uploaded_to":2668,"date":"2022-11-04 14:48:42","modified":"2022-11-04 14:48:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1066,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B-300x167.jpg","medium-width":300,"medium-height":167,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B-768x426.jpg","medium_large-width":640,"medium_large-height":355,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B-1024x569.jpg","large-width":640,"large-height":356,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B-1536x853.jpg","1536x1536-width":1536,"1536x1536-height":853,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/concept-en-formule-B.jpg","2048x2048-width":1920,"2048x2048-height":1066}},"second_image_e":false,"left_content":" Strategy development<\/p>\n","right_content":" We convert the concept into a strategy. We always consider the customer’s point of view when developing a new retail strategy. It\u2019s not about a simple melting pot of commitments and design, it\u2019s more about the accurate translation of a brand and its ambitions, and whether it delivers on those commitments. Our ultimate goal is to create a strategy that adds value and sets the brand apart, and whose success is then reflected in the numbers. We begin by looking at scenarios, exploring where the boundaries are and finding focal points within the strategy. Drafts, the tone of voice and sketches give a good sense of where things are going at this stage. In the draft stage, all aspects are imagined and designed. This includes the layout, routing, departmental structure, fittings, furniture, lighting, in-store communications and exterior. We consider everything the customer sees and experiences. From the draft, we move on to the final design and ultimately the implementation. We also produce strategic manuals, which provide guidance for independent strategy roll-out.<\/p>\n","ebook_cta":""},{"acf_fc_layout":"e-books","image_option":"single_image","image_alignment_e_book":"1","e-book_image":{"ID":2621,"id":2621,"title":"1H4A93471H4A9347","filename":"1H4A93471H4A9347.jpg","filesize":175486,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347.jpg","link":"https:\/\/www.svt.nl\/en\/retail-services\/concept-strategy\/1h4a93471h4a9347-2\/","alt":"","author":"4","description":"","caption":"","name":"1h4a93471h4a9347-2","status":"inherit","uploaded_to":2668,"date":"2022-11-04 14:34:13","modified":"2022-11-04 14:34:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1080,"height":720,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347.jpg","1536x1536-width":1080,"1536x1536-height":720,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/1H4A93471H4A9347.jpg","2048x2048-width":1080,"2048x2048-height":720}},"second_image_e":false,"left_content":" Omni-channel and multi-format<\/p>\n","right_content":" It is important to stay connected to the consumer mindset to stay relevant. This can be done with a multi-format strategy, or as a minimum by providing an omni-channel experience. Our omni-channel approach ensures that all consumer touch points augment each other. We bring online access into shops and push the boundaries of technology and innovation.<\/p>\n The \u2018Kruidvat in de stad\u2019 city strategy we developed is a brilliant example of this kind of multi-format strategy. Let’s face it, you’re more likely to buy make-up while out shopping in town, than buying discount toilet paper. The range, service and strategy were all adapted and redesigned accordingly.<\/p>\n","ebook_cta":""},{"acf_fc_layout":"brands"},{"acf_fc_layout":"call_to_action","bg_color":"2","content":" Want to join our iconic brands and strengthen your bond with your customers?<\/p>\n","primary_button":{"title":"Leave us a message","url":"https:\/\/www.svt.nl\/en\/contact\/","target":""},"secondary_button":{"title":"About SVT","url":"https:\/\/www.svt.nl\/en\/about-svt\/","target":""}}],"type":"1","label":"Concept & strategy","title":"","content":" Samen brengen we je merk tot leven! Je kunt ons inzetten voor merk & strategie, identiteit, formule-ontwikkeling, retaildesign en alles op het gebied van retailcommunicatie.<\/p>\n","button":{"title":"","url":"","target":"","0":""},"content_text_cn_pg":" En het is de kern van wat we doen bij SVT. We houden niet van statische merkdocumenten met mooie woorden, maar van merken die w\u00e9rken: waarvan je de merkwaarden terughoort in de ervaring van de klant. Samen cre\u00ebren we de stip op de horizon en vertalen we het merk naar de ruimte, het product en de ervaring. <\/strong><\/p>\n \u200bEen sterke merkstrategie<\/strong> \u200b Soms staat het merk reeds als een huis. Soms moet het worden bijgeschaafd, of soms nog helemaal bedacht worden. We stappen in waar gewenst. Je kunt bij ons terecht voor enkele workshops, een volledig branding-traject of eenmalig strategisch retailadvies. Neem een kijkje bij de cases van The Glass Story en Intratuin, dit zijn retailers waar we vanaf het merktraject tot realisatie betrokken waren.<\/p>\n \u200bGeef het door<\/strong>
\nCustomers experience a shop or their surroundings as a holistic entity. By developing both the concept and the strategy, everything is brought together as one. This is a creative business plan – \u2018The Big Idea\u2019. We analyse the customer journey<\/em> and discover where opportunities lie. Using the Platform Development Model\u00ae, we brainstorm the implications for all retail aspects. What do we want? What is feasible? What needs to be done? We translate the concept into a powerful document using both words and images.<\/p>\n","ebook_cta":""},{"acf_fc_layout":"call_to_action","bg_color":"1","content":"
\n\u200bEen succesvol merk heeft een krachtige identiteit, een heldere positionering en een sterke merkstrategie. De merkstrategie geeft richting en sturing aan de organisatie: het is de \u2018reason why\u2019. Wat is de intrinsieke motivatie, wat is de doelgroep en welke rol wil je spelen in de samenleving? Wat is de unieke positie in de concurrerende markt? Aan de hand van verschillende workshops ontwikkelen we unieke merk- en retailstrategie\u00ebn die de verbinding maken tussen krachtige merken en de eisen en wensen van de klant van vandaag. Het Platform Development model is een krachtige tool tijdens deze sessies. Het geeft inzage in de verschillende krachten die in retail werken en de onderliggende holistische samenhang.<\/p>\n
\nStrategisch retailadvies<\/strong>
\n\u200bWe kruipen in de huid van de organisatie, maar zijn tevens de criticus. We vragen door bij de containerbegrippen en kijken naar de betekenis voor organisatie, formule en klant. De consument moet het merk beleven, de organisatie moet het merk doorl\u00e9ven.<\/p>\n
\nEen aangescherpte merkstrategie, een ijzersterk verhaal. Hoe breng je dit de organisatie in, of over op de – soms tienduizenden – medewerkers? Aan het eind van een merktraject leggen we de kern van het merk vast in een brandquide of brandmovie. Pakkend, charmant, avontuurlijk of meeslepend, maar altijd kort en bondig; we zorgen ervoor dat het verhaal doorverteld kan worden. Een heldere positionering biedt uitgangspunten aan communicatie, stijl, dienstverlening, kortom; alle consumer touchpoints van het merk. Een volgende stap is vaak de ontwikkeling van de visuele identiteit of het concept: \u2018the big idea\u2019. Wat is jouw unieke verhaal? Laat het ons weten!<\/p>\n","content_main":""},"yoast_head":"\n