{"id":2658,"date":"2022-09-27T14:54:10","date_gmt":"2022-09-27T12:54:10","guid":{"rendered":"https:\/\/www.svt.nl\/cases\/ov-servicewinkel\/"},"modified":"2023-02-20T16:52:58","modified_gmt":"2023-02-20T15:52:58","slug":"ov-service-shop","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/en\/cases\/ov-service-shop\/","title":{"rendered":"OV Service shop"},"featured_media":2801,"template":"","acf":{"heading":"OV Service shop","sub_heading":"Door-to-door travel advice","page_builder":[{"acf_fc_layout":"information","heading":"Brand vision","text":"<p>At <strong>major railway stations in the Netherlands<\/strong>, the OV Service shop is making travelling by public transport easier <strong>with their reliable and convenient door-to-door travel advice<\/strong>. The shop <strong>answers all questions<\/strong> regarding trams, regional bus services and trains in the Netherlands and abroad.<\/p>\n","location":"All manned NS railway stations","diensten":"Logo design, visual identity, store concept and design, in-store communication"},{"acf_fc_layout":"image","option":"1","image":{"ID":2830,"id":2830,"title":"SVT_Collage_NS_Servicewinkel","filename":"SVT_Collage_NS_Servicewinkel.webp","filesize":138216,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel.webp","link":"https:\/\/www.svt.nl\/en\/cases\/ov-service-shop\/svt_collage_ns_servicewinkel-2\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_ns_servicewinkel-2","status":"inherit","uploaded_to":2658,"date":"2023-02-20 15:51:53","modified":"2023-02-20 15:51:53","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_NS_Servicewinkel.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Client context","section_content":"<p>In the OV Service shop, customers can <strong>ask any question relating to public transport<\/strong>: buy a day ticket for the tram, bus or metro, charge an OV-chip card, get customised <strong>traveller information<\/strong>. Dutch Railways and municipal transport companies are all under one roof. The touch screen allows customers to <strong>get started themselves<\/strong>, helping them find the fastest route in no time.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":2526,"id":2526,"title":"OV-Servicewinkel_klein-20","filename":"OV-Servicewinkel_klein-20.jpg","filesize":226338,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/ov-service-shop\/ov-servicewinkel_klein-20-2-2\/","alt":"","author":"2","description":"","caption":"","name":"ov-servicewinkel_klein-20-2-2","status":"inherit","uploaded_to":2658,"date":"2022-10-26 09:15:48","modified":"2022-10-26 09:15:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-20.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Design vision","section_content":"<p>The shop looks <strong>inviting and welcomes travellers<\/strong>, giving the NS service a friendly face. The shop interior is <strong>homely, warm and friendly<\/strong>, and the tones are neutral and fresh. There are three zones: <strong>self-service, assisted self-service and full service<\/strong>. Products such as season tickets and the rail-share shop are all visible. The walls are informative and dynamic and the firewall gives carriers <strong>space to profile their own brand<\/strong>.<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>&#8220;Services are given a friendly face in the form of a customer-friendly shop format, letting you decide how you want to receive help. How do you translate brand strategy into service?&#8221;<\/h3>\n","button":{"title":"Get in touch","url":"https:\/\/www.svt.nl\/en\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":2527,"id":2527,"title":"OV-Servicewinkel_klein-21","filename":"OV-Servicewinkel_klein-21.jpg","filesize":82260,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/OV-Servicewinkel_klein-21.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/ov-service-shop\/ov-servicewinkel_klein-21-2-2\/","alt":"","author":"2","description":"","caption":"","name":"ov-servicewinkel_klein-21-2-2","status":"inherit","uploaded_to":2658,"date":"2022-10-26 09:15:50","modified":"2022-10-26 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