{"id":2656,"date":"2022-09-27T14:54:59","date_gmt":"2022-09-27T12:54:59","guid":{"rendered":"https:\/\/www.svt.nl\/cases\/lots\/"},"modified":"2023-02-20T16:51:08","modified_gmt":"2023-02-20T15:51:08","slug":"lots","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/en\/cases\/lots\/","title":{"rendered":"LOTS"},"featured_media":2803,"template":"","acf":{"heading":"LOTS","sub_heading":"This is how I want to live","page_builder":[{"acf_fc_layout":"information","heading":"Brand vision","text":"

Lots is about \u2018plenty\u2019 according to Lotte Eijerkamp, who heads up her own shop<\/strong>. This is a shop that matches the pace of the city<\/strong> with connecting brands like HAY and Woud. This is how Lots manages to compete with contemporary players<\/strong> like Bolia, Made.com and FonQ.<\/p>\n","location":"Eijerkamp Zutphen","diensten":"Logo design, branding, visual identity, store concept and design, customer journey, in-store communication"},{"acf_fc_layout":"image","option":"1","image":{"ID":2826,"id":2826,"title":"SVT_Collage_LOTS","filename":"SVT_Collage_LOTS.webp","filesize":130274,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS.webp","link":"https:\/\/www.svt.nl\/en\/cases\/lots\/svt_collage_lots-2\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_lots-2","status":"inherit","uploaded_to":2656,"date":"2023-02-20 15:47:37","modified":"2023-02-20 15:47:37","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_LOTS.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Client context","section_content":"

Lots captures the imagination of new generations<\/strong>: ‘This is how I want to live, this is what I want at home…I want it all!’ For customers of varying tastes, Lots is living proof that Eijerkamp knows what works<\/strong> in the home and interior design world. Everyone takes part<\/strong> in a whole range of possibilities.<\/p>\n"},{"acf_fc_layout":"image","option":"1","image":{"ID":2487,"id":2487,"title":"DSC05711-HDR","filename":"DSC05711-HDR.jpg","filesize":265091,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/lots\/dsc05711-hdr-2\/","alt":"","author":"2","description":"","caption":"","name":"dsc05711-hdr-2","status":"inherit","uploaded_to":2656,"date":"2022-10-26 08:47:43","modified":"2022-10-26 08:47:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/DSC05711-HDR.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Design vision","section_content":"

We developed a shop-in-shop<\/strong> in Zutphen that has the possibility to become a successful future standalone<\/strong> for the city. It has a completely unique visual identity, tone of voice and shop and offers a tasteful combination<\/strong> of accessories, furniture and brands. Embrace the city lifestyle with Lots!<\/p>\n"},{"acf_fc_layout":"cta","quote":"

Lots is a shop-in-shop concept that appeals to a youthful segment of customers, while also establishing Eijerkamp to all visitors as a contemporary brand. Would you like to modernise from the inside out?<\/h3>\n","button":{"title":"Get in touch","url":"https:\/\/www.svt.nl\/en\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":2497,"id":2497,"title":"Lots_klein-19","filename":"Lots_klein-19-1.jpg","filesize":81911,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Lots_klein-19-1.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/lots\/lots_klein-19-2-2\/","alt":"","author":"2","description":"","caption":"","name":"lots_klein-19-2-2","status":"inherit","uploaded_to":2656,"date":"2022-10-26 08:47:58","modified":"2022-10-26 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