{"id":2653,"date":"2022-11-01T15:12:13","date_gmt":"2022-11-01T14:12:13","guid":{"rendered":"https:\/\/www.svt.nl\/cases\/hema\/"},"modified":"2023-02-20T16:29:43","modified_gmt":"2023-02-20T15:29:43","slug":"hema","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/en\/cases\/hema\/","title":{"rendered":"HEMA"},"featured_media":2818,"template":"","acf":{"heading":"HEMA","sub_heading":"Recognisable and future-proof","page_builder":[{"acf_fc_layout":"information","heading":"Brand vision","text":"<p>HEMA stands for Hollandse Eenheidsprijzen Maatschappij Amsterdam (Dutch Unit Price Company Amsterdam), and has been synonymous with reliability, optimism and being quintessentially Dutch <strong>since 1926<\/strong>. HEMA believes in <strong>affordable design that is accessible to everyone<\/strong> &#8211; a principle they like to share with customers <strong>in their likeable and fresh approach<\/strong>. Because at HEMA, everything is still truly HEMA.<\/p>\n","location":"including Eindhoven and Leiden, Mall of the Netherlands","diensten":"Branding, customer journey, navigation, fa\u00e7ade"},{"acf_fc_layout":"image","option":"1","image":{"ID":2569,"id":2569,"title":"Hema-Leiden-28-April-2020-Simon-Trel--49","filename":"Hema-Leiden-28-April-2020-Simon-Trel-49.jpg","filesize":399877,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/hema\/hema-leiden-28-april-2020-simon-trel-49-2\/","alt":"","author":"2","description":"","caption":"","name":"hema-leiden-28-april-2020-simon-trel-49-2","status":"inherit","uploaded_to":2653,"date":"2022-11-01 14:06:28","modified":"2022-11-01 14:06:28","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Leiden-28-April-2020-Simon-Trel-49.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Client context","section_content":"<p>At HEMA, you&#8217;ll find fabulous products at great prices. <strong>Customers know exactly what they\u2019re going to get<\/strong> &#8211; great everyday items in the shop&#8217;s signature colours and design. <strong>HEMA has you covered<\/strong> for sausages, cups of coffee and even offers an enjoyable photo service. The brand also designs and manufactures their range <strong>with care and consideration<\/strong> for people and the environment. This is an area HEMA wants to continue developing, to delight customers without losing its sense of self.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":2583,"id":2583,"title":"Hema-Eindhoven-Simon-Trel11032020--8647","filename":"Hema-Eindhoven-Simon-Trel11032020-8647.jpg","filesize":382504,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/hema\/hema-eindhoven-simon-trel11032020-8647-2\/","alt":"","author":"2","description":"","caption":"","name":"hema-eindhoven-simon-trel11032020-8647-2","status":"inherit","uploaded_to":2653,"date":"2022-11-01 14:06:44","modified":"2022-11-01 14:06:44","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/11\/Hema-Eindhoven-Simon-Trel11032020-8647.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Design vision","section_content":"<p>HEMA&#8217;s philosophy is one to be proud of. As such, we developed a language that allows the brand to get its message across loud and clear, but also nice and simply and above all, recognisably. At various touch points throughout the shop, <strong>a likeable brand statement<\/strong> explains what the brand stands for. HEMA services are <strong>more visible<\/strong>, lifts and toilets are easier to find and clear signing guides you perfectly through the shop. <strong>An iconic language for an iconic brand<\/strong>, that&#8217;s now even more visible on the high street.<\/p>\n"},{"acf_fc_layout":"cta","quote":"<h3>\u201cA distinct tone-of-voice to represent brand values.\u201d Wondering which language best suits your brand?&#8221;<\/h3>\n","button":{"title":"Get in 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