{"id":2651,"date":"2022-09-27T14:51:39","date_gmt":"2022-09-27T12:51:39","guid":{"rendered":"https:\/\/www.svt.nl\/cases\/gamma\/"},"modified":"2023-09-14T18:31:06","modified_gmt":"2023-09-14T16:31:06","slug":"gamma","status":"publish","type":"case","link":"https:\/\/www.svt.nl\/en\/cases\/gamma\/","title":{"rendered":"GAMMA"},"featured_media":2797,"template":"","acf":{"heading":"GAMMA","sub_heading":"Everyone is capable of DIY with our help!","page_builder":[{"acf_fc_layout":"information","heading":"Brand vision","text":"

Everyone is capable of DIY with our help! GAMMA helps you make a success of DIY<\/strong>. GAMMA makes shopping easy and fun, providing a shopping experience that truly gives you everything you need to get started<\/strong>.<\/p>\n","location":"including Deventer, Amstelveen","diensten":"Branding, store concept & design, customer journey, in-store communication, lay-out"},{"acf_fc_layout":"image","option":"1","image":{"ID":2814,"id":2814,"title":"SVT_Collage_GAMMA","filename":"SVT_Collage_GAMMA.webp","filesize":197868,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA.webp","link":"https:\/\/www.svt.nl\/en\/cases\/gamma\/svt_collage_gamma-2\/","alt":"","author":"2","description":"","caption":"","name":"svt_collage_gamma-2","status":"inherit","uploaded_to":2651,"date":"2023-02-20 15:12:28","modified":"2023-02-20 15:12:28","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-300x200.webp","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-768x512.webp","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-1024x683.webp","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA-1536x1024.webp","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/SVT_Collage_GAMMA.webp","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Client context","section_content":"

When you\u2019re an inexperienced DIYer going round a DIY shop, you want someone to hold your hand and give you the confidence<\/strong> that you can handle the job you’re working on. But more experienced handymen prefer not to be disturbed, finding their own way and once in a while asking a quick question that gets right to the point<\/strong>. Both types of DIYer can smoothly navigate the new GAMMA shop. There\u2019s even an \u2018Ask GAMMA Counter\u2019 at the heart of the shop where shoppers can ask anything they need.<\/p>\n"},{"acf_fc_layout":"image","option":"2","image":{"ID":2441,"id":2441,"title":"Gamma_klein-12","filename":"Gamma_klein-12.jpg","filesize":446943,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/gamma\/gamma_klein-12-2-2\/","alt":"","author":"2","description":"","caption":"","name":"gamma_klein-12-2-2","status":"inherit","uploaded_to":2651,"date":"2022-10-26 08:24:46","modified":"2022-10-26 08:24:46","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.svt.nl\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/Gamma_klein-12.jpg","2048x2048-width":1920,"2048x2048-height":1280}}},{"acf_fc_layout":"content","section_title":"Design vision","section_content":"

A navigation tape leads you through the shop from department to department<\/strong>. At the heart of the shop lies the paint plaza and garden plaza. Here, it’s all about inspiration and activation<\/strong>. This zone really makes you want to take charge of your home or garden.<\/strong> The preference sections, tools, flooring and storage sections form a horseshoe around the central plazas. Against the back wall is a \u2018warehouse\u2019 area – racks of equipment and materials. Items are easy to find and collect<\/strong>. The perfect DIY shop.<\/p>\n"},{"acf_fc_layout":"cta","quote":"

“Everything in GAMMA feels like it’s perfectly tailored to the customer\u2019s job in hand. How do you shift your strategy from supply to demand?”<\/h3>\n","button":{"title":"Get in touch","url":"https:\/\/www.svt.nl\/en\/contact\/","target":""}},{"acf_fc_layout":"gallery","gallery_images":[{"ID":2429,"id":2429,"title":"gamma_exterieur","filename":"gamma_exterieur.jpg","filesize":340740,"url":"https:\/\/www.svt.nl\/wp-content\/uploads\/2022\/09\/gamma_exterieur.jpg","link":"https:\/\/www.svt.nl\/en\/cases\/gamma\/gamma_exterieur-2\/","alt":"","author":"2","description":"","caption":"","name":"gamma_exterieur-2","status":"inherit","uploaded_to":2651,"date":"2022-10-26 08:24:10","modified":"2022-10-26 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