With our store check, the Retail Optimisation Scan©, we evaluate your retail stores across three key pillars: brand image, retail functionality, and operations. Our scan provides concrete recommendations to maximise the potential of your stores.

What does the customer experience? How is the retail brand brought to life in your stores shop? The in-store experience plays a crucial role in testing brand principles and the brand image as perceived by customers. We also analyse the consistency and coherence between the store, mass media communication, and online activities.

The Retail Optimisation Scan© also assesses the store on a functional and operational level, focusing on:

– Visibility and recognisability in the shopping street
– Attraction value of the shop window and entrance area
– Layout and store design
– Assortment and service
– In-store communication and branding

Contact us for more information and a tailor-made approach.