At major railway stations in the Netherlands, the OV Service shop is making travelling by public transport easier with their reliable and convenient door-to-door travel advice. The shop answers all questions regarding trams, regional bus services and trains in the Netherlands and abroad.
All manned NS railway stations
Logo design, visual identity, store concept and design, in-store communication
In the OV Service shop, customers can ask any question relating to public transport: buy a day ticket for the tram, bus or metro, charge an OV-chip card, get customised traveller information. Dutch Railways and municipal transport companies are all under one roof. The touch screen allows customers to get started themselves, helping them find the fastest route in no time.
The shop looks inviting and welcomes travellers, giving the NS service a friendly face. The shop interior is homely, warm and friendly, and the tones are neutral and fresh. There are three zones: self-service, assisted self-service and full service. Products such as season tickets and the rail-share shop are all visible. The walls are informative and dynamic and the firewall gives carriers space to profile their own brand.
“Services are given a friendly face in the form of a customer-friendly shop format, letting you decide how you want to receive help. How do you translate brand strategy into service?”
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