In recent years, ANWB has become a versatile brand and a major provider for travel, outdoor clothing and travel essentials. The pillars of this successful innovation strategy are product and service innovation, appealing to customers, strategy rejuvenation and activating the ANWB brand. ANWB is no longer just a helping hand, but increasingly a travel partner for holiday fun, preparation and experiences.
All shops in the Netherlands, Concept Store in Utrecht (Neude)
Branding, store concept & design, in-store communication, façade
Customers will find a shop range that changes with the seasons. Whether you like hiking, cycling or getting out and about in the car, you’ll find everything you need to enjoy the seasons well-prepared and worry-free in the ANWB shop – no matter where your next adventure takes you!
With their updated shop concept, ANWB is bringing their brand to life and aiming at a younger target group. By choosing a unique location with a café and community hub, the shop will focus more on experience, topicality and inspiration. Customers are helped and inspired by clearly marked departments containing remarkable narratives. The café provides space for workshops and member meetings. The shop is not only more dynamic, but also more commercial. This strategy will also be applied across several other locations.
“From a lively shop to one where experiences and meetings are at the heart of things. The pilot shop proves to be the ideal testing ground for strategy innovation at ANWB. Is this something for you, too?”