Retail is the largest business in the world. There are more people employed in retail than in any other branch. Retail affects everyone personally, almost daily. Still, people spend less and less time shopping. But if they do, they choose for store concepts that -to their taste- add value to their lives.
To translate the relevant values of a brand into appealing retail concepts is the essence of our work. We take the changing desires and needs of the consumers into account.
Store formulas bring a brand to life and create a brand awareness that exceeds the supply of products or the provision of services. Store formulas have the capability to awaken the senses and to make possible a comprehensive awareness of the brand.
The brand awareness starts at home, on the couch, in the head of the consumer where the choice for a product, a store and a purchase is largely made.