Mode of operation

A retail formula consists of a complex collection of issues that come together in the store: literally and figuratively the container of the formula. You cannot develop loose parts without a broad overview and in-depth insight into the formula as a whole. The adaptation of one part always affects the other parts. SVT arranges this process conveniently with the Platform Development model.

By means of this model it becomes clear how all parts operate with regard to each other. With this we can predict well which consequences small or large adaptations will have on the other parts and the entity.

SVT has huge expertise at its disposal in both branding and design, and works according to a process that was optimised over the years, which does justice to all parts. All the time the participation of the client is essential in that – the ultimate embodiment of the brand – that helps to shape the emotional components of the brand in interaction with SVT. The result: a strong brand.

Download an extensive case study about our way of working, from C1000 en Simon Lévelt.