As far as retail is concerned Portugal is developing fast. Sonae Retail, part of the Sonae Group, is one of the largest retail organisations in Portugal. They also signal the market developments and are busy further developing their formulas and introducing new brands to the market. Sonae has asked SVT Branding & Design Group to develop a new retail brand and store concept.
The new concept was elaborated on the basis of the existing children’s clothes label Zippy. By means of the Identity Scan® SVT has defined a clear brand identity for Zippy. On this basis a valuable brand was introduced to the market with a corresponding retail formula for babies and children with, among other things, clothes, accessories and hardware.
The first stores are very successful. The formula is now being rolled out.
download case (pdf)