FORMIDO
The do-it-yourself market is under pressure, the sales growth is stagnating, the number of stores is increasing and therefore the pressure on the formula for home improvement centres is growing. Distinguishing capacities and clear positioning are necessary in order to survive. SVT Branding & Design Group has developed a new store formula for Formido, in which, apart from the strong points of service and accessibility, attention is also paid to an attractive and inspiring store image with a strong local position.
Core terms for the new concept are: inspiration, decoration, dominance, and impulsiveness. It has to be a store you also want to visit when no odd jobs are to be done. There should always be something happening, a changing store image should be offered, as well as a continuous source of inspiration. The store underwent a new “look & feel” and a layout that is unique for home improvement centres: on the four walls the consumer finds the traditional offers of the do-it-yourself sector with, in the middle, the decorative heart of the branch, a “shopping square” with inspiring products and presentations. The in-store communication developed by SVT helps the consumer to shop pleasantly and inspiringly, but also to help him to find the right direction easily.
At the end of 2006 the first pilot store was opened in Zaltbommel. At the end of 2007 all Formido branches must have the new appearance.
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