AH TO GO
Consumers continually feel the need to slow down and eat sensible fresh food. Convenience is one of the key words. In order to anticipate this need SVT Branding & Design Group has developed a new retail concept for Albert Heijn. AH to go is a self-service store with products for direct consumption, which can be purchased quickly and easily, for the ‘consumer on the move’. Apart from that there is a small range for the ‘forgotten’ shopping.
All components of the Platform Development® developed by SVT have been surveyed with the identity of the parent company as the starting point. In this way a clear insight is obtained into where the starting points of the AH to go-concept should be. From this model the core values –easy, tasty and healthy- were developed further for all store and communication means to be used.
The stores are relatively small and all are located in a dynamic environment. Meanwhile there are dozens of stores at intersections such as pedestrian zones in city centres, petrol, railway, and subway stations.
Call Michel van Tongeren for the presentation of this case: 020 5535050