INTRATUIN AAN DE DIS
Broadening your perspective once in a while is essential in order to create new opportunities. Intratuin is a garden centre that depends to a great extent on the seasons. In order to spread the fluctuation of the visitor numbers, SVT Branding & Design Group and Intratuin have developed a number of scenarios that fit to the existing store concept of Intratuin. From this the store-in-store and standalone store formula ‘Aan de Dis’ originates. A formula aimed at the edible garden, the kitchen and the set table.
The objective of the concept is to attract a younger target group and to generate more visiting motives for a trip to Intratuin. SVT has developed a formula that is a logical expansion to the current range. By means of the Retail Choice Diagram® as developed by SVT, an integrated concept was designed, consisting of all aspects of the formula – from naming, to the choice of the range.
The store-in-store formulate was tested at three pilot branches. The results turned out to be above expectations, and resulted in the further extension of the number of Aan de Dis branches.
In 2010 SVT has developed a refresh of the department: the look&feel of the instore communication is renewed, so again a contemporary image is formed.
Call Michel van Tongeren for the presentation of this case: 020 5535050
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