Book Retail Branding

FROM STOPPING POWER TO SHOPPING POWER

Few books have been written on branding in general and retail branding specifically. How do retail brands come into being, how do they function, and how can they get a different direction.This book, based on 25 years of experience in retail branding and design, explains in an accessible way the complex and holistic character of retail branding. The author of the book is Michel van Tongeren, co-founder of the design agency SVT Branding & Design Group.

2nd Edition now available
The second edition of the book Retail Branding is now available for € 39,=. Call or e-mail SVT via +31 (0)20 - 553 50 50 or info@svt.nl or visit your local bookshop for your copy.